WHEN YOUR BRAND MATTERS
_______________________________________________________________________

Establishing signage consistency and reaping savings across a factory store network

Getting signage right was the key to significant savings, new responsiveness and increased brand consistency for one retailer.

Challenge:
Brand and signage consistency were becoming issues for a global sports apparel firm’s outlet stores. What’s more, individual store brand status information was not readily accessible, and signage sets weren’t always going to the right stores. 

Goals:

  1. Send the correct store branding kits to the right stores the first time.
  2. Be able to view individual stores’ brand status in real time.
  3. Reduce resends and control costs.

Taylor Solution:

  1. Design and implement a store-specific, web-based ordering and management tool.
  2. Develop a database of all store and branding parameters.
  3. Act as a one-stop source for a variety of store support functions.

Results:

  1. Store resends were reduced by 51%.
  2. The kitting process reduced shipping costs by 25%.
  3. The company was able to rebrand a line instantly, using an accurate, real-time database of existing store signage and retail sets.