REACHING CUSTOMERS
WHERE THEY SHOP
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Helping a leading bridal retailer shine with a new
multi-channel offering

A wedding industry leader drew on our suite of services to provide a fresh and exciting product line for customers.

Challenge:
One of the nation’s premier sources for all things wedding wanted to give its customers the ability to create personalized stationery online and in stores. The offering needed to reflect their reputation for providing everything needed to create once-in-a-lifetime experiences.  
 
Goals:

  1. Offer an easy-to-use online and in-store resource for creating personalized stationery.
  2. Create market differentiation and increase share of wallet.
  3. Create a cohesive shopping experience online and in stores to reflect client’s sterling reputation.

Taylor Solutions:

  1. Develop a customized website and product offering with a scalable personalization and website platform.
  2. Provide comprehensive turn-key services: program management, product design and development, ecommerce marketing and more.
  3. Offer customized training and education for in-store associates.
  4. Coordinate entire program across multiple channels, with an eye to delivering on client’s brand promise.

Results:

  1. Client became first in the marketplace to offer customers an integrated online and in-store offering.
  2. Significant new market share and revenues were created from web platform and retail offering.
  3. Exclusive designs and coordinated offerings became a hit with clientele.