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Adding muscle and efficiency to a global sports brand’s
in-store promo

We found ways to help a global sports apparel brand heighten efficiencies and save money on in-store signage programs.

Challenge:
When it came to the game of in-store signage, one global sports apparel brand found itself with multiple formats and signage requirements across different stores, as well as a need to track inventory, reduce excess and become more efficient.  

Goals:

  1. Create a database of all store formats and current signage.
  2. Reduce in-store setup time.
  3. Standardize branding and marketing messaging across all stores.

Taylor Solution:

  1. Utilize brandable web-based ordering tools, which let individual stores order only what their format supports.
  2. Act as a single-source for full kitting, fulfillment and store set-up services.
  3. Provide inventory management and tracking systems for quick marketing turnover.

Results:

  1. Hard cost savings in shipping and inventory.
  2. Soft cost savings in internal staff hours on signage programs.
  3. The ability to pull a promotion from all stores within 24 hours.