OPENING A WINDOW TO
SALES GROWTH
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Helping an established leader win over customers in a new segment 

Our customer insight, product development and creative positioning helped a top-tier stationery provider activate a new and untapped market.

Challenge:
A highly respected, top-tier stationery firm set their sights on a mid-tier wedding market. Because this wasn’t their usual customer base, they required all-new strategy, branding, customer insight and product design.

Goals:

  1. Create a mid-tier product line offering that would expand on the client’s usual high-end offering.
  2. Expand wallet share and market share.
  3. Build the client’s brand and reputation across the mid-market segment. 

Taylor Solution:

  1. Collect, analyze and deliver customer insights that would relate directly to the clients’ endeavor.
  2. Using customer insights, develop and design a mid-tier brand.
  3. Create a truly one-of-a-kind offering that would stand out in the marketplace.
  4. Provide manufacturing and printing services to provide top quality at a cost-effective price point.

Results:

  1. Client won increased market share and name recognition.
  2. New revenue stream added to client’s mix, increasing profitability and corporate resiliency.