HOWDY PARTNER!

Partnering with a global office supplier to punch up retail success

Our expertise in personalizing products and selling across channels helped one worldwide firm meet market demand with a unique offering and differentiated shopping experience.  

Challenge:
A growing worldwide supplier of office products and services, with a robust online and bricks-and-mortar presence was ready to take the next step. Challenges included building brand recognition and customer loyalty while adding a new revenue stream and creating market differentiation.

Goals:

1. Create market differentiation.
2. Use personalized print to attract customers.
3. Create an online path to in-store copy machines.

Taylor Solution:

1. Design a customized product and pricing strategy.
2. Leverage our know-how to coordinate programs across multiple selling channels.  
3. Create an integrated shopping basket experience customer.

Results:

1. The firm became the first office supply company to use personalized products (business cards) as their main customer acquisition tool, and the first to offer office supplies and personalized products in the same shopping cart.
2. Successful utilization of a multi-channel approach with program coordination.