HIGH SPEED LAUNCH

We helped a competitive telecommunications market leader achieve their marketing strategy objectives while announcing a new and improved network for their customers.

Challenge:
One of the nation’s largest wireless network providers was preparing to announce their new, high-speed network to customers. While focusing their energy on their new product launch, the client sought a vendor who could produce and deliver business cards for nearly 34,000 individuals within a six day timeframe. 

Goals:

1. Capitalize on the opportunity to reinforce the client's reputable brand, through business identity products, while promoting the new product launch.

Taylor Solution:

1. Utilize a comprehensive ordering system allowing the customer to order business collateral while ensuring that style guides and corporate branding initiatives are consistent.  
2. Leverage our sister company capabilities and resources on behalf of our client.

Results:

1. Achieved marketing objectives while company launched their newest network to customers.
2. Strengthened client relationship while delivering on-time.