GETTING DOWN TO BUSINESS

Outsourcing the printing, kitting and fulfillment of marketing promotions to Taylor saved a major food and facilities management firm significant time and money - and let them focus on their core competencies.

Challenge:
A leading provider of integrated food and facilities management services across North America recognized that a significant amount of internal staff time was being spent on the kitting and fulfillment of their marketing promotion. In addition, marketing material was becoming outdated and their warehouse was full of obsolete inventory. All that needed to change.

Goals:

1. Reduce obsolete inventory by 90%.
2. Find a partner to analyze and handle all printing, kitting and fulfillment.
3. Focus on core skill of marketing promotion.
4. Decrease time to market with promotions. 

Taylor Solution:

1. Utilize print on demand and print forecasting skills to meet or exceed inventory requirements. 
2. Leverage our national manufacturing footprint and local representation for quick and focused response to regional needs.
3. Supply staff and technology to manage all print, kitting and fulfillment.

Results:

1. Obsolete inventory was reduced by more than 90%. The lead generation program delivered 28 million “scrubbed” leads to its agent base in a 3-year period.
2. Time to market was reduced by an average of two weeks for marketing promotions.
3. Internal staff was reduced by outsourcing the entire program.