FOCUS ON YOUR CORE

An image shift can be a major project for a national health insurer. With Taylor handling the communication, printing and warehousing, this client was able to focus more on their customers – while enjoying significant cost savings.

Challenge:
A large health insurer had a desire to shift from a health insurance provider to a health care company and asked for Taylor’s assistance. Taylor conducted an extensive internal review of their communication plan, as well as their internal execution processes.

Client Goals: 

1. Create a transparent environment for cross-company due diligence in all areas which affect marketing communications, print and warehouse fulfillment.
2. Review the effectiveness of Customer Communication Plan and perform gap analysis.
3. Evaluate customer acquisition strategies in the short-and long-term in comparison to industry standards and trends.
4. Evaluate the efficiencies and effectiveness of internal print and fulfillment execution against industry expert measurements and standards.

Taylor Solution:

1. Align a team of subject matter experts in the areas of communication effectiveness and execution, as well as print and warehouse execution.
2. Deliver a concise business improvement recommendation to executive team to include current status, identification of gaps or critical issues, and a possible way forward.

Results:

1. Identified $3 million in potential savings to resource reallocation.
2. The client is now able to utilize resource recovery to re-launch a branding campaign.
3. The client is partnering with Taylor to execute on a customer communication plan using a multi-channel, individualized, customer-focused approach through technology and efficiencies in print and fulfillment resources.
4. The client is focused on the core strategy of being a health care company and exiting non-core print business.