CONNECTING THE DOTS

We found ways to help a large insurer simplify agents’ efforts to prospect and cross-sell, resulting in more than $57 million in added revenue in a little over a year.

Challenge:
A leading national insurance provider sought to generate new customer leads and a coordinated acquisition program, including an effective multimedia program directed at prospects and clients. 

Goals:

1. Develop a process to simplify how agents identify and approach potential new business.
2. Identify segments that are most likely to be based on the corporation's products and strengths.
3. Increase agent participation in company marketing and prospecting programs.  

Taylor Solution:

1. Create a custom, single-stop, closed-loop solution to enhance agent productivity and return on investment.
2. Develop a "segment-based" prospecting process allowing agents to establish marketing territories by product line.
3. Develop a system allowing agents to preview a number of factors before purchasing potential clients lists including the number of potential leads and recommended marketing approaches and reports return on investment.

Results:

1. Over $52 million of associated increase in premium.
2. Over 24,000 policies sold.
3. 100% accuracy in mailing and billing.
4. Zero defects in the system launch.