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Utilizing our expertise in variable data technology, we found ways to help a motor speedway organization regain momentum and enjoy increased season ticket holder renewals resulting in a positive impact on cash flow for the client.
One of the nation’s largest motor speedways was experiencing a decrease in ticket renewals and was seeking unique ways to reconnect and reengage with season ticket holders.
- Provide the client with a personalized, direct mail option that incorporated engaging copy and attractive graphics and was within client’s budget.
- Taylor provided the client a one-to-one mail package specific to each individual race attendee. The mailer included special offers targeted to each audience segment enabling the recipient to quickly and easily take advantage of seat upgrade opportunities and make the most of their race day experience.
- Renewal rate increased by 4.3% and were received sooner than in years past positively impacting cash flow.
- Strengthened client relationship while delivering on-time.