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Holiday card offering builds market share

By providing tools and technology, plus full sales and operational support, we helped our reseller partner institute a holiday card offering that would help attract new customers, cross-sell existing customers, and build revenue—all on a turn-key basis.

Challenge:
At Taylor, we know the magic of offering customers the ability to order customized holiday cards is about more than paper and ink. It’s in the user experience, the sales execution, the relationship, the trust. It’s about opening doors and creating revenue. In short, holiday cards is a niche area that’s full of potential for a reseller. The challenge: how to help our reseller partner tap into all that potential quickly, with minimal effort.

Goals:

1. Provide our reseller partner with a holiday card program that would feature top quality card offerings.
2. Surround the card offerings with full marketing and operational tools and expertise, drawn from Taylor’s intellectual capital.
3. Have everything perfectly in place, so that with the turn of the key, our partners could enjoy the full benefit of a holiday card offering.  

Taylor Solution:

1. We developed a sophisticated, user-facing ordering engine, and then rebranded it to meet the expectations of our reseller’s customers, producing a seamless, world class user experience.
2. We backed up that technology with call centers to ensure our partner’s customers could get what they needed when they needed it.
3. We worked with this reseller’s representatives to determine what would work best within their structure and specific customer base, providing sales strategies, price point expertise, and even creative marketing tools, designed to the reseller’s brand standards.
4. We shared our experience regarding the timing of mailings, promotions and emailings, building trust, processing orders on time, and more.

Results:

1. This level of sales and operational execution assistance helped make it easy for our reseller partner to get the program up and running—with maximum returns—right out of the gate. 
2. Holiday cards have proven an efficient way for this organization to activate new and existing customers into the personalized products area.
3. This partner’s holiday card sales have grown over the years into a nice annual revenue stream.
4. Businesses working with our reseller partner have enjoyed choosing from attractive new holiday card options every year, and ordering with confidence.