AT YOUR SERVICE

Superior business identity options provide new revenue stream

By taking best-in-class printing and surrounding it with excellent user-facing technology (as well as selling tools, training, and world-class back end support) we’re helping strategic resellers tap into new revenue streams - with a minimum of effort.

Challenge:
The medium-to-large sized customers of our strategic reseller partners need something more than typical business identity products. They need control and convenience, along with quality results to fit their exacting brand standards. The challenge for Taylor: how to help our reseller partners to provide all this - without requiring too much effort or investment.

Goals:

1. Develop a secure ordering engine that can be seamlessly integrated with a reseller’s site and allows a reseller’s end customers to set up brand-appropriate business identity templates, as well as permissions that control access to various products.
2. Provide reseller with selling tools, training, and back end support to ensure success.
3. Make the program a truly easy, turn-key experience for our reseller partners.

Taylor Solution:

1. Utilize our technology know-how to create a sophisticated, web-based ordering engine.
2. Leverage our intellectual capital in the printing field to train a strategic reseller’s sales force on how to sell the program.
3. Do side-by-side selling to help ensure success, helping teams target specific verticals, and even providing case studies, marketing materials, and other tools.
4. Create a specialized team to operate on the back end of the sale, helping end users through the process, and setting up their sites.

Results:

1. Business identity products became one of the fastest growing segments (50%+) for reseller partners.
2. Program was shown to be a gateway for other printing work, and for thousands of other potential products.
3. Resellers’ customers were able to consolidate their number of vendors, and gained the ability to place anytime, anywhere orders.