ARE YOUR CUSTOMERS LISTENING?

Taylor solutions helped a large telecommunications client save money, enhance productivity and provide a superior customer experience all the way down the line.

Challenge:
A large telecommunications firm was utilizing multiple execution and data vendors to perform a critical post-sale customer communication plan. Because of this, customers received multiple communications, which resulted in confusion and created a poor customer experience.

Goals:

1. Consolidate data repository and processing.
2. Eliminate communication duplication.
3. Create a central location to manage the entire process.

Taylor Solution:

1. Create a custom, single-stop solution to enhance productivity and ROI.
2. Develop a comprehensive process that includes:
   • Data repository and processing
   • Kit/group logic — intelligent inserting
   • Personalized printing, fulfillment and combined mail
   • Customized reporting
   • Online letter retrieval

Results:

1. A full 39% reduction in mailings, resulting in cost savings.
2. New products and services can be added to letters within hours instead of days or weeks, improving efficiency and reducing the time it takes to communicate with customers.